Arnab Goswami - the meteoric rise of a media outsider

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Arnab is a rare media personality, who from being a news anchor has transcended the professional "Lakshman Rekha" to become news himself. Much of that has been the contribution of his former colleagues, who first turned rivals and finally adversaries - trolling him relentlessly. Though Arnab too studied in Delhi (Hindu not Stephen’s) and also went to Oxford as some of his celebrity contemporaries, not being a Delhi or Mumbai boy (coming from Assam) he was not considered part of the inner circle. At NDTV - the alma mater of so many news TV stars - he was always under the shadow of not only Barkha and Rajdeep but also the next rung of starlets and wannabe stars.

When Arnab moved out of NDTV, no one took either him or Times Now seriously. The battle ahead was expected to be primarily between NDTV and TV18 CNN-IBN. The unconventional decision to have a news channel out of Mumbai, instead of Delhi, which was the place of action, was itself frowned upon. The initial years were trying for Arnab (as has been chronicled at fair length in a number of hatchet jobs in other publications) and there were rumours of the Jains even starting to look out for his replacement at one stage. Finally, he found his mojo in The Newshour and the rest is now history.

Arnab not only became his competitors envy, even those who criticised him clandestinely watched his show. The only other parallel in Indian media this columnist can think of is the Bengali Daily - Anandabazar Patrika - that everyone trashes but loves to read. This gave rise to the advertising slogan - "what does Anandabazar have to say (on a topic)?" Similarly, no matter how much people dissed Arnab and The Newshour, even his most vocal detractors were keen to know his position on key issues of the day. Often, Arnab was the one who set the agenda for others.

Another distinctive style of Arnab was that he preferred to be the quintessential Anchor and Editor instead of an Anchor-Reporter, which is more common in television journalism. Therefore, Arnab did not step out of the studio except for his face-to-face Frankly Speaking interviews. Also, being stuck before the camera, practically 365 nights of the year, he had little time for schmoozing in the capital's power circuit. So, he continued to remain the "outsider". Distance gave him an enigmatic and maverick image, which he seemed to enjoy.

In many ways, Arnab changed the paradigm of Indian news television. Contrary to popular perception, while he was not afraid of taking positions on issues, he did not bring personal bias or prejudice against individuals on his shows. This is more than what one can say about many of his peers. He provoked and intimidated - in an adversarial mode of anchoring - to bring out the counter point of view but never tried to surreptitiously sneak in political or personal agenda. I am inclined to believe he is politically agnostic and much of his posturing is for effect (On the few occasions, I have met Arnab socially, found him to be soft-spoken and polite to a fault).

To many who had followed his meteoric rise - the question was not whether he will ever leave Times Now, but when. It is humanly impossible to maintain that maniacal pace and tenacity month after month. One has seldom seen him take breaks and a few times he has even returned cutting short his leave if there was an important news-break. He had clearly peaked at his game and from hereon it could only be a plateau at best till youngsters displaced him from the top slot. There were already his clones copying The Newshour format to create a poor man's Times Now. While others after trying to put him down - with snide asides (example "You don't have to shout to be heard") went back to their old ways of slanted journalism.

Clearly Arnab had to reinvent himself. But, it is doubtful if he could have done it at Times Now. If he stayed on forever - his core audience and fans would expect more of the same from him - which would be a recipe for professional disaster. Now, if he makes a fresh start he has a better chance of creating something new for himself. The best part of that will be, this time around he shall own "the brand" not someone else.

For the Jains too, it will be a good opportunity to get off the Tiger that they had inadvertently mounted. They can now get fresh talent and also relaunch the product in a new avatar - something that BCCL is particularly good at. One would not be surprised if they make it into a newsroom-based channel rather than an anchor-dependent channel (just as they have done for their print and digital publications). It will be a "win-win" for both.

I for one do not subscribe to the theory that Arnab has resigned due to differences on editorial policy. Knowing how commercially driven the BCCL group is, TRP is what would matter to them most. However, being independent will certainly give Arnab much more room for play. It is also possible that over the past few months Arnab was raising his jingoistic pitch and displaying an incipient right-wing inclination as a build up for his next jump. But, I am willing to bet Arnab and the Jains would part as friends without rancour.

Finally, it was amusing to note that some Times Now staffers actually cried after he made the announcement. This is somewhat at variance to the impression outside that Arnab is a monster of a boss who everyone loved to hate.

The Buck Stops at the LOC

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Much has been written and flushed down Twitter about L’affaire Barkha and Arnab — the two most popular and — arguably — respected anchors of English News Channels. I too added my two penny tweets to it in jest (another one) .

Frankly, I admire both Arnab and Barkha — each in a different sort of way. Both have their own distinctive styles — which make people either like or dislike them. They say — a good brand has to create an ‘emotional surplus’ — either positive or negative — that gives it recall and attachment. Marketers call it SSP or ‘self-selling provocation’. Lalu Prasad, Mamata, Kejriwal — all have loads of it. So one may not like them — but still cannot ignore them. SSP is also what sets Arnab and Barkha apart from the rest of their tribe.

So, some people may be put off by Barkha’s Oprah Winfrey punched into Christiane Amanpour style of journalism and others are repulsed by Arnab’s haranguing on The Newshour a la Fox News anchors they allege — but none can deny they have become stars in their own rights and command higher TRPs than their peers in the trade. And, that is bound to make a few hearts burn.


The comparisons do not end there. Barkha and Arnab grew as journalists by the dint of their hard work. Neither of them owes their successes to anyone but themselves. Both cut their teeth in the Television industry in a channel, which is reputed to put a premium on pedigree. Though Barkha’s mother, Prabha Dutt, was an intrepid journalist — she was not exactly high profile. Arnab comes from a less known political family of Assam — but his entry ticket into journalism was his Oxford degree rather than family antecedents like some of his erstwhile colleagues at that channel. Therefore, it is perfectly understandable that both would be driven by strong ambition.

Many believe the eminently forgettable film by Aziz Mirza — Phir Bhi Dil hain Hindustani — was a take on Barkha and one of her male contemporaries in the electronic media. People are almost certain that, the character of the TV anchor Nandita Malik in Peepli Live was crafted after her. It would be a cliche — but not wholly inaccurate — to say, Barkha fought a lone battle to make her place in the galaxy. And, to do so — as Meryl Streep had once said — one cannot be just pure gold but need some brass in them as well.

Arnab’s story is a little different. He was never counted among the charmed circle of the Roy Boys (and girls). His boldest gamble was not just in joining Time Now — but create a News Channel away from Delhi, when news in India is primarily politics. To make a success of it -without having the daily access to politicians in the capital was no mean feat. He fashioned himself as a cross between Tim Sebastian and David Frost changing the paradigm of TV News (whether for good or bad) with Times Now TRPs soaring. That was difficult to digest for his “upper caste” counterparts on the Lutyens’ beat.

From hatchet jobs in friendly magazines (that carried scathing profiles of Goswami as a boss and journalist)- to barbs like “you don’t have to shout to be heard” — when Arnab pulled off the coupe with the twin interviews of Narendra Modi and Rahul Gandhi in the closing phases of 2014 elections, he became the ultimate trespasser in the cozy club of Delhi media.

The best (or worst — depending on which side you are) was yet to come. The recent interview with Narendra Modi — his first to an Indian Channel after becoming the Prime Minister — was the proverbial last straw. Apart from Twitter tirades — articles were written on the ‘questions he (Arnab) did not ask”. Instead of critiquing the PM’s replies — the ire was entirely directed on Arnab. That something had snapped — was clear in Arnab choosing a business magazine (not affiliated to any media group or industrial house) to put out his rebuttal.

However, it could not or did not stop there. In today’s charged and polarized world — “if you are not with us then you must be with Modi”. And, that I presume must have got Arnab by his new long hair. There begins the new ditty.

Have met Arnab a few times. I have seen very few journalists who are so polite and soft spoken. Therefore, I — for one — was never taken in by his TV persona — which appeared largely put on for audience effect.

Barkha on the other hand has been more touchy about criticism and reactive — be it on Kargil or Radiia. That could be a function of individual personality, but on screen I have always found her to be dignified and restrained. She is basically a reporter at heart who revels at being out in the field — rather than be caught in debates within the confines of the studio. I think she is one who gets the medium of television better than most.

Strident nationalism is the chosen ‘positioning’ for Arnab — while soft ‘liberal’ could be Barkha’s brand. Both have worked brilliantly — while many others of the same vintage have faded away.
At the end of the day — let us face it — Barkha and Arnab remain the two real stars if Indian News TV. Peer rivalry is common in all professions — especially those when they are high profile public persona. Be it movie, politics, cricket — even among lawyers, academics, scientists and doctors.

So, we — the lay viewers — should not get too worked up over it and sucked into their spat. Just leave it the two of them to spar it out and enjoy the show.


And, there is no need to question the patriotism of either – as the Buck finally stops at the LOC that neither Barkha nor Arnab are likely to cross.

Light and Sound Show on TV

For me personally, 26/11 was in some ways a replay of the Kandahar Hijack of the Indian Airlines plane IC 814 and the Royal Family Killings that followed. I was based in Kathmandu then - so I happened to see them from very close quarters. Though both those incidents were of a very different order of magnitude, there were similarities in the manner of their unfolding. Particularly after the Palace Massacre, I remember the kind of public outrage there was in Nepal about the ‘insensitive’ coverage of the Indian electronic media, who had landed up within hours of the incident (some of them were accused of “stage-managing” public protests against King Gyanendra). One very respected Nepali voice pleaded while being interviewed on a channel – “why don’t you realize, for us it’s a national tragedy – please let us mourn in peace.” (Read “A Kingdom Mourns”)

This time round – I just happened to be in front of the television when the story broke. But, thereafter, by a certain quirk of circumstances (a visiting overseas colleague was holed up in The Trident), I was glued to the flat screen for nearly 36 hours without a break. So, I saw the coverage ‘grenade by grenade’ and one gun-shot at a time, as it were, right from the start.

It began with TIMES NOW carrying a footer of the PTI Flash about firing inside a Colaba restaurant (Café Leopold), followed in quick succession by another ticker on the shoot out at the VT Station. The first was billed as a fight between Nigerian students and latter as possibly a ‘gang-war’. In a few minutes, CNN-IBN had picked up the news. Their reporters were screaming about firings at “The Taj-Oberoi” – without making a distinction between the two hotels. Soon they had Suhel Seth on the phone from Bombay. He had come to attend a wedding and was staying at The Taj. The hotel had pro-actively called guests who were out - asking them not to come back immediately. Suhel was venting his spleen at the nincompoop politicians who can’t offer basic security to the citizens. Like many of us, I don’t think he had realized till then the seriousness of the situation. There was another young lady, a fashion journalist, who was partying at the Indigo, calling in to say – they were stuck inside the restaurant, which had pulled down its shutters and turned-off the lights – because of firing going on in the vicinity. In a little while, Vikram Singh Mehta (Chairman of Shell India – who, when in Mumbai, stays at the NCPA Towers right behind the Oberoi) was on the line giving an eyewitness account of fire belching out from The Oberoi lobby, which he could see from his apartment.

During this time – NDTV, or at least those watching the channel, were blissfully unaware of what was happening in Mumbai and they continued with their show “Cricketing Matters” where Sonali Chander was listlessly chatting away with Ajay Jadeja about the amiable nature of Sachin Tendulkar on and off the pitch. At 11 – they brought on the eyelash fluttering Sunetra Chaudhury “breaking news”.

By then, TIMES NOW was already airing live footages of the encounter at VT Station borrowed from the STAR NEWS OB Vans. At CNN-IBN Anubha Bhonsle held post till Bhupendra Chaubey came on air and their cameras reached the scene of action at The Taj. But when Srinivasan Jain took charge of the NDTV telecast, between him at the studio and the Shivnath Thukral-Shaili Chopra duo on the front-line at the Gateway of India - they were easily ahead of the rest (that I am partial towards Chopra women – in this case not Priyanka but Shaili – is well known!!).

Paratroopers
However, things changed once Ms Dutt parachuted into Nariman Point the next morning. Around the same time Rajdeep appeared in front of The Taj. Much before that, since the night infact, Arnab was firmly ensconced at the TIMES NOW desk. But, from then on it became a battle for the “eye-balls”.

TIMES NOW – stuck to a no frills coverage for practically 72 hours non-stop. One must hand it out to not only their tenacious Editor-Anchor but also their team of feisty young reporters.

Once their ‘star’ arrived on the scene, NDTV all but pulled out their previous night’s team of Vasu-Shivnath-Shaily. After trying her signature high-pitched ‘ball-by-ball’ commentary for a while – she quickly shifted gear, taking a ‘softer’ line - talking to family members of hostages waiting anxiously outside the hotel. Soon she was interviewing Shobhaa De. By the evening she was hosting a chat show with the so-called Mumbai “intellectuals” (if the city had any in the first place) in a program emotively titled “Enough is Enough”.
s-O-tainment

CNN-IBN struck a middle ground between the fact-based, non-hysterical reporting of TIMES NOW and the high emotion-packed coverage on NDTV. Overall they were much more balanced (barring some shrill anchoring by the lady who shares her last name with me - spelt exactly the same way with an ‘e’ at the end). Well, I suppose, you do need product differentiation even in TV News coverage.

In my view, TIMES NOW carried the day with Arnab playing a marathon Test Match style innings (much like the double century of - Rajdeep’s Dad, the redoubtable Dilip Sardesai, at Kingston in ‘71 – the same series in which Gavaskar had scored his first double ton in Port of Spain). He never left the studio and was, therefore, able to control what was being aired - unlike, I suspect, some of the other channels whose editors were busy on the field.

Of course, I didn’t watch the Hindi Channels – which I am told were dramatised to the point of being pure paranoia arousing “news-o-tainment”.

Billoo - My friend Venkat

Like so many of my good friendships, Venkat and I started off with a fight. He had just arrived in Kathmandu from Sri Lanka. We had gathered at the Bhat-bhateni residence of Nagma ( Mallik ) – the Commerce Attaché at the Indian Embassy - to discuss the issues being faced by the Indian JVs in Nepal with mounting Maoist insurgency. Venkat touched a raw nerve in me by asking – “what are the Indian companies doing to improve the image of India in Nepal ?” That got me started on my pet peeve (something – I realize with the hindsight of age – that didn’t quite endear me to the charming lady Diplomat either !!).

That evening, as Malathi never tired of recounting, -`Venkat came home fuming’ – at the temerity of the Bengali bloke challenging the authority of the all-powerful Indian establishment in Lainchaur. The ripples of that altercation also reached the “Nona-Nina-Mona” Lane of Baluwater through other channels as well - causing some domestic consternation. But, you could trust Malathi to break the ice. “So you are the one who fought with my husband” she charged me point - blank at the very first party we met and then threw a supplementary - “but tell me – are you, by any chance, also a Virgoan ?” On confirming her intuition she broke into her signature waterfall laughter. And there began the “Billoo” factor. ( it was a coinage of our dear Seth – who henceforth insisted on referring to Malathi as my ‘sister’, as she had brokered the ‘truce’ between me and Venkat and, therefore, by definition her husband became my ‘b-i-l’. And, 'Billoo' was just a feline or facile - albeit affectionate - extension of that).

The Rao’s sailed in like a draught of cool breeze – through the re-cycled air of the Kats social circuit - populated primarily with the embassy gentry, a handful of Nepali aristocrats ( both Royalty and Commoners ) and a motley group of Indian businessmen and company executives. Soon, they were the flavour of all the parties in town. Malathi’s infectious vivacity and Venkat’s unaffected joviality made them an instant hit and a popular pair all thru’ their 3 years of stay in Kathmandu.

At first look they might have appeared to be 2 very different people – but it didn’t take long to realize their relationship was built on the bond of a very strong and deep understanding - which made them, as Nina aptly put it, “not just a couple but a team” who beautifully complemented each other. Venkat obviously enjoyed the attention his ‘bubbly and spirited’ wife received in all social gatherings - while she, in turn, thrived on the admiration and respect he commanded with his reputation of being a very competent officer. And, together they made wonderful parents to their 2 lovely kids – Aniket and Amulya – strongly moored, as they were, in solid family values.

I am not sure if the Pew Survey covers what the Nepalese feel and think about India and Indians. But, I guess it can’t be very different from what the USA scores not just from its immediate neighbours but the world at large. In such a context, the First Secretary Political at the Indian Mission at Kathmandu is not usually the most liked diplomat. But, Venkat proved to be different. He never put on the patronizing big brotherly air that comes so naturally to the ‘southern neighbours’ of the Himalyan Kingdom ( nay, Republic ). With his self-effacing style, he quickly won the trust and confidence of the politicians cutting across party lines and affiliations – friendships he carried long after he moved out of Nepal.

He was his own man wherever he went. It was this trait that stood him in good stead even when he was in Uncle Sam’s country. Something that comes through clearly from the tributes he received from those who knew him there – most notably K. P. Nayar of The Telegraph and Chidanand Rajghatta of the ToI. On being interviewed by Arnab Goswami on TIMES NOW, the latter began by paying a personal tribute to Venkat and condolences to Malathi – to use his own words “ they had won many friends in Washington during their stay there”. I got a glimpse of his wide network and circle of influence - when I went to WAS DC last year on some semi-personal work.

Venkat moved to Kabul around the same time I shifted to Delhi in 2006. We’d joke that we were both in “non-family stations” – with me appropriating the self-appointed status of being the local guardians of the “sister” and her kids much to the discomfiture of some of our afore-mentioned common friends who, undoubtedly, had the best interest of his family at heart. In Afghanistan, Venkat shed some weight and with a clean-shaven look was every bit the dapper diplomat. We frivolously attributed this to the therapeutic value of the juicy, lycopene-rich Kandahar pomegranates and the Chinese R & R center next to his house. Kabul being a ‘hardship’ posting his tenure would have normally lasted for 2years. But, Venkat did consider extending it by a year more – finally deciding against it as he wanted to be around for Aniket’s final years in school.

My last email exchanges with him were less than 2 weeks ago. I was in the US and read the statement of the Afghan Intelligence Chief on the assassination attempt at Karzai a few weeks back. I thought it significant that for the first time the Afghan government openly accused a Pakistani ISI hand in the incident – with Karzai – probably in a fit of bravado - even threatening to send his troops into Peshawar to flush out Taliban elements. I wondered if the Political Counselor had something to do with eliciting such a strong reaction from the host government – who were known for carefully calibrating their responses in playing a difficult balancing act.

In his reply, Venkat wrote that he was getting ready to pack his bags after a very fulfilling stint and would be back in August. He mildly chastised me for not coming to visit him in Kabul ( which he always insisted was “safer than Delhi” ) and even had a jab at me saying that, I was probably waiting for his successor to come from Tanzania – who we also knew from our Kathmandu days. He mentioned that, he might come to Delhi on a short official visit in early July when we should try to catch up. As luck would have it – I was in Delhi the last weekend – but somehow didn’t manage to connect. The rest, of course, as they say was splashed all over the newspapers and regurgitated endlessly on our TV channels.

Seeing Malathi’s brother Girish, an Air-force officer, saluting Venkat for one last time as they blew the bugles at the War Crematorium in Brar Square and clutching on to Aniket close to his chest trying hard to hold back his own tears as a proud serviceman – I thought, I can never feel even an iota of what he was going thru’ at the loss of his sister ’s husband.